Testing changes one after another isn't providing results that matter because you may get an audience that converts more or less depending on the day.

To see the true impact of changes, you need to test changes in parallel so that your audience is split in real time. This is what swtchd does.

For forms, builder-hosted forms (Tally, Typeform, Jotform, 123FormBuilder, Fillout, Forms.app, Paperform, among others) are supported if they allow redirect to a thank you page when user clicks submit. For landing pages, you can test any page with a shareable URL: Carrd, Linktree, Link in Bio, Notion, Webflow, Framer, WordPress, and more.

Self-hosted forms are fully supported, just add the tracking link as the submit redirect URL.

Swtchd randomly assigns visitors to one of your page (Page A or Page B). Each page (Page A or Page B) gets unique tracking links that redirect to your destinations. When someone clicks a tracking link, we log which version drove that action, giving you clear conversion data per version.

Yes! Option 1: Use our hosted thank-you page. Configure your form to redirect to our URL after submission.

Option 2: Use your own thank-you page with our tracking link as the redirect URL.

No. Swtchd works through smart redirects. Just replace your original links with our tracking links. No scripts, pixels, or code changes required.

Once you have enough data, click "Make default" on the best-performing version in your results. All visitors will then see that version. Start new tests anytime to keep optimizing.

Yes. We track aggregate events, not individuals. We use a minimal cookie for session consistency but never store personal data. Your data is hosted in the EU on secure Google Cloud infrastructure.